MY BABY

Who is MY BABY?

MY BABY’s 5th album ‘sake sake sake’ was born on the cusp of a worldwide crisis.

A crisis that has reached far into many aspects of people’s lives and particularly our emotional state of being.

The album's material was initially spawned before the pandemic hit, with its subject matter predominantly holding a dark and bleak tone in a world where we’re cursed with an inability to change.

Thus many songs focussed on an outlook to a near dystopian hollow future with threats of insurrection and ecological disaster.

To some degree and in somewhat ironic fashion, there is an air of the preordained hanging over the creative direction.

In the sense that there is a premise of something that must give.

Although in this case the outcome is ultimately unforeseen.

The unexpected and absurd twist of being plunged into a disparaging state of limbo in the midst of a pandemic meant reflecting on the material at hand and how our thoughts and dreams were suddenly reshaped.

So rather than become a pre echo of thought of what was to unfold, the crisis meant reassessing and veering into a new and more personal direction.

As a different reality sets in, the boundaries of how and what we (are able to) change are transformed.

With suddenly having no control over steering one’s life and career into new directions, or the inability of plunging one’s soul into the next live performance, or just the general incapacity to pursue a multitude of life’s endeavours, you are forced to venture more deeply into you own psyche and personal motivations and how to cope with an entirely new set of frustrations and limitations.

The pandemic and its repercussions offered us time to reflect on the importance of human connection in our daily lives.

And it challenged us to re-evaluate that importance It tested our emotional vulnerability in response to times of crisis.

and how we respond and deal with a crippling uncertainty, anxiety, loneliness, change and loss.

The band started working on the rewriting and reshaping of the album to suit the new found direction.

Most of the pre production was done in MY BABY’s own studio together with Mozes Meijer, who has previously worked on tracks on the MY BABY's ‘Prehistoric Rhythm’ album.

To finish off the album the band teamed up with 22Ghosts, a Dutch producers duo, with their roots firmly in the European music scene. As artists and as producers. They helped MY BABY to shape their ideas even more.

Finally for mixing and additional production they chose to work with 5 times Grammy award winner Steve Dub, best known for his productions for the Chemical Brothers. But also known for working with and for Daft Punk, Liam Gallagher and The Prodigy, to name a few.

“Working with Steve was the logical last step in the process of finishing the album. His experience and knowledge of a wide range of styles and his love for cutting edge music immediately felt as a great match with what we wanted to achieve with our songs”, says Cato.